a place for my-thing

An information broker is a person or business that researches information for clients. Common uses for information brokers include market research and patent searches, but can include practically any type of information research.

Dunno what’s the big advantage of Online Campaign (then, you have to hire me! ).. ??

Online Publicity is the most cost effective solution for a:

• Company seeking customers for their products and services
• Consultant trying to identify decision makers
• Field organizer seeking advocates or specialty groups
• Recruiter seeking individuals with specific backgrounds
• Professional seeking an online publicist and recognition
• Marketer trying to build online buzz
• Public relations agency integrating traditional and online media campaigns
• Blogger trying to boost readership and advertisement revenue potential
• Non-profit group trying to boost membership and fund raise
• New company trying to root itself within target groups

When your publicist is effective, you can really see and feel the difference in your bottom line. You will know by the media responses, by the number of articles and interviews, by the responses you receive from your target audience, and by the profits you make. A good publicist will help you generate experience and a track record that establishes your professionalism and credibility in the marketplace.

Demand has been growing for online publicists in recent years given the growth of the Internet.  Most small businesses understand the importance of online promotion, but are sometimes unsure how to go about it.  Unfortunately, finding a reputable online publicist to help can be challenging.  Ann Leedom of Net Connect Publicity offers a few pointers on how to avoid being taken in by online publicity scams.

The saying, “if it is too good to be true, it probably is” holds true in this situation.  Be wary of online publicists who make extreme claims or outrageous promises.  Secondly, know that there are differences between online and traditional publicists.  Often, traditional publicists lack the online relationships and connections that an online publicist can bring to the table.  This can make a big difference in getting your message out there.  That is why it is important to choose an online publicist based on their contacts and experience.

Hire an online publicist who knows how to get your business fast and prominent placement on the web sites you want to target.  Work only with reputable publicists who want to create partnerships between your business and the web sites on which you are featured.  Ask them if they are willing to guarantee their work.  Credible online publicists can and do guarantee their placements.   Finally, avoid using a publicist who does not customize your campaign to meet your needs.  They should have your best interests at heart and be an important contributing member of your team.

Source: “How to Hire An Online Publicist”, Anne Leedom, SmartBiz.com, http://www.smartbiz.com