Archive for the ‘Marketing’ Category

Price is Not a Benefit

Wednesday, June 23rd, 2010

One of my best friend, sent me an email.. and it was inspiring! thanks to him.. let’s check it out..

Dear Vanda,

One of the greatest concerns of business owners is how to price their products or services. Often, consumers say, “Well I would buy it if it were in my price range.” And, that idea tempts many business owners to lower their prices–just to sell more products.

However, as you already know, price reductions sometimes create more problems than they solve. (more…)

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Hysteria of Viral Marketing

Sunday, May 16th, 2010

A simply definition of Viral Marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles. (more…)

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